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Under the better late than never categoary and a shameless plug for NoBruise! (which was included in the gift bag handed to attendees, here is my belated post.
The Mom 2.0 Summit was held in Houston, February 19-21, 2009. Our product, NoBruise!, was given to mom bloggers, mom marketers, mom publicists of all kinds. Here was our pitch:
Futuresavy Enterprises developed and designed an all natural,
bruise preventive, called No Bruise! Originally marketed to extreme
sports enthusiasts, the uses for this product are universal. When
I learned of the Mom 2.0 Summit, I knew it was a perfect fit. Every kid
suffers from bumps and bruises. Up until now, marketing to moms was
cost prohibitive. There are just too many!
We have a simple one-page Web site www.stopbruises.com and a companion blog, www.bruise-control.com.
The boxed product contains six towelettes and is about the size of
a pack of cigarettes cards. Certainly small enough to fit into a swag bag.
Our appeal was welcomed along with a gift certificate presented to one lucky mom for a massage at the Four Seasons spa, where the event was held.
It may be too early to tell if our promotion was a success, but summer's just around the corner. So mom bloggers unite! Start blogging about NoBruise! and tell us how those bumps and bruises just disappeared.
