Dude. This One's For You.
When my son refers to me as "dude," I admit it's a bit jarring. That being said, I do appreciate that almost everything in our culture can be reduced to its "dude" essence.
Personally, I'm a beer snob (only imports for me). I am a follower of pop culture, however, and always enjoyed the Anheuser-Busch commercials, especially the old "Bud Bowl."
Their latest beer commercial series, Dude, will live on in cyberspace thanks to places like YouTube, My Space and facebook. According to The New York Times, during the N.C.A.A. men's basketball championship tournament, "Check Your Dudeness" was the most downloaded application at facebook.
